Software that tracks, manages, and integrates marketing campaigns and activities.

Software marketing.

Provides automated marketing analytics solutions transforming customer data into marketing information.

eCRM solutions including customer analytics and campaign management tools. Software is designed to help companies boost customer retention, loyalty and maximize sales and marketing ROI.

Software tools and books for decision making by Gary L. Lilien and Arvind Rangaswamy. Includes geodemographic, cluster and conjoint analysis, and resource allocation.